February 2, 2011Presentation at Hospitality Sales and Marketing Association International (HSMAI) Resort Best Practices Meeting by Robert Cole of RockCheetah. Key areas covered include the current mobile landscape, why mobile changes dramatically changes the playing field and how the splinternet introduces deployment and measurement challenges. Traveler Engagement must be considered before technology decisions can be made. Future implications are simply described as changing Anytime/Anywhere to Everytime/Everywhere.
Read the full article → January 19, 2011Enterprise Rent-a-Car’s Seattle location received the 2010 Unsuspecting Travel Hero Award for providing a completely unexpected, pleasant, efficient and highly personalized experience with the typically mundane task of picking up an off-airport rental car. In a year highlighted by stays in luxury hotels, flying first class and endless discussions of how travel experiences can be improved, it is obvious that great service delivery and exceeding customer expectations still reigns supreme. Recognized for undermining its fundamental brand promise by gutting its hotel ratings policy, Hotwire received the 2010 Unsuspecting Travel Zero Award. Hotwire’s new hotel ratings criteria not only replaces formerly clear and detailed descriptions with ambiguous and nonsensical drivel, but creates loopholes for the company to sneak lower quality hotels into higher categories. Hotwire’s leaders should be ashamed of confusing what they apparently thought was cleverness with outright customer hostility.
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