Comments on: Is a Facebook Like Button Click for Website Access Evil? http://www.rockcheetah.com/blog/polls/facebook-like-button-click-website-access-evil/ Proving Hotel & Destination Marketing, Travel Technology, Quality Service & Profitability Can Peacefully Coexist. Thu, 17 Nov 2011 18:10:00 +0000 hourly 1 http://wordpress.org/?v= By: RobertKCole http://www.rockcheetah.com/blog/polls/facebook-like-button-click-website-access-evil/#comment-336 RobertKCole Sun, 15 Aug 2010 23:34:00 +0000 #comment-336 I actually have an incomplete set of the famed K2 Employee Bubblegum Trading Cards - I believe there were 54 (plus 54 A&B) in total. I seem to be missing numbers 1, 10,12, 20, 22, 23, 33, 35, 36, 41, 42, 44, 47. Did not see a Smith card, but let me know if he had a different last name and I will look for it. Great stories on the backs of those cards... I actually have an incomplete set of the famed K2 Employee Bubblegum Trading Cards – I believe there were 54 (plus 54 A&B) in total. I seem to be missing numbers 1, 10,12, 20, 22, 23, 33, 35, 36, 41, 42, 44, 47. Did not see a Smith card, but let me know if he had a different last name and I will look for it. Great stories on the backs of those cards…

]]> By: Ibrianrichardsmith http://www.rockcheetah.com/blog/polls/facebook-like-button-click-website-access-evil/#comment-337 Ibrianrichardsmith Sun, 15 Aug 2010 19:54:00 +0000 #comment-337 K2's roots "were" from a bunch of North Westerners/Islanders that enjoyed life to the fullest. My father spent 11 years @ Vashon. I was hoping to find a copy of the bubble gum card he was on, from the 70's. K2′s roots “were” from a bunch of North Westerners/Islanders that enjoyed life to the fullest. My father spent 11 years @ Vashon. I was hoping to find a copy of the bubble gum card he was on, from the 70′s.

]]> By: Jonathan Allen http://www.rockcheetah.com/blog/polls/facebook-like-button-click-website-access-evil/#comment-331 Jonathan Allen Fri, 13 Aug 2010 01:50:54 +0000 #comment-331 Facebook Marketing is getting more and more popular as more users sign up on Facebook`"- Facebook Marketing is getting more and more popular as more users sign up on Facebook`”-

]]> By: Facebook Marketing- Facebook Like Button | Facebook Profits http://www.rockcheetah.com/blog/polls/facebook-like-button-click-website-access-evil/#comment-330 Facebook Marketing- Facebook Like Button | Facebook Profits Mon, 09 Aug 2010 15:56:51 +0000 #comment-330 [...] getting into an area where ethics and etiquette are still evolving in shades of grey. Robert Cole (Is Requiring a “Like” Click to Enter a Website Evil?) points to the example of K2 Ski Company: Much more recently, in a bold effort to engage its [...] [...] getting into an area where ethics and etiquette are still evolving in shades of grey. Robert Cole (Is Requiring a “Like” Click to Enter a Website Evil?) points to the example of K2 Ski Company: Much more recently, in a bold effort to engage its [...]

]]> By: Captain Ahab http://www.rockcheetah.com/blog/polls/facebook-like-button-click-website-access-evil/#comment-319 Captain Ahab Tue, 27 Jul 2010 02:58:40 +0000 #comment-319 Y'arrrrrrr tellin' me no lies! Y'arrrrrrr tellin' me no lies!

]]> By: RobertKCole http://www.rockcheetah.com/blog/polls/facebook-like-button-click-website-access-evil/#comment-316 RobertKCole Tue, 27 Jul 2010 02:31:27 +0000 #comment-316 Marketer? Arrgh, Arrrr Ahab, as ye be a bucanner, I'd be hav'n ter reckon ye'd be a burn'n 'n pillag'n sort :) Marketer? Arrgh, Arrrr Ahab, as ye be a bucanner, I'd be hav'n ter reckon ye'd be a burn'n 'n pillag'n sort :)

]]> By: Captain Ahab http://www.rockcheetah.com/blog/polls/facebook-like-button-click-website-access-evil/#comment-315 Captain Ahab Tue, 27 Jul 2010 02:15:12 +0000 #comment-315 In general, I agree with everything you are saying. I personally have seen brands build FB apps to live on their brand pages, then spend a gazillion dollars on paid media like broadcast, print, to feebly drive people to the app and eek out a "Like" or 2. Take a look at Toyota's Autobiography campaign and you will see what I mean. Tons of money on adds to encourage people to come and tell their story. K2 is different. They are saying come be our friend, and we'll give you something exclusive. I think K2 has been bold to say for 2 weeks, we are going to send all of our web traffic there. It's summer. There are not a ton of people researching skis right now. If they did this in the Fall, when people traditionally start to think about what skis to buy for the upcoming season, I think it would be a little riskier. I applaud their "all-in" approach, albeit for a short time. Now on their issue of being ambiguous about asking for the "Like": I'm not sure the whole "Opt-In" etiquette for a Facebook Like has really been defined yet. In a Wild Wild West sort of way, K2 rolled into town, pushed the saloon doors wide open, and started shootin'. As a marketer, I have to say I am impressed. In general, I agree with everything you are saying. I personally have seen brands build FB apps to live on their brand pages, then spend a gazillion dollars on paid media like broadcast, print, to feebly drive people to the app and eek out a “Like” or 2. Take a look at Toyota's Autobiography campaign and you will see what I mean. Tons of money on adds to encourage people to come and tell their story. K2 is different. They are saying come be our friend, and we'll give you something exclusive. I think K2 has been bold to say for 2 weeks, we are going to send all of our web traffic there. It's summer. There are not a ton of people researching skis right now. If they did this in the Fall, when people traditionally start to think about what skis to buy for the upcoming season, I think it would be a little riskier. I applaud their “all-in” approach, albeit for a short time. Now on their issue of being ambiguous about asking for the “Like”: I'm not sure the whole “Opt-In” etiquette for a Facebook Like has really been defined yet. In a Wild Wild West sort of way, K2 rolled into town, pushed the saloon doors wide open, and started shootin'. As a marketer, I have to say I am impressed.

]]> By: RobertKCole http://www.rockcheetah.com/blog/polls/facebook-like-button-click-website-access-evil/#comment-313 RobertKCole Tue, 27 Jul 2010 02:05:43 +0000 #comment-313 Ahab, you make some fine points. Truth be told, I have been a huge K2 fan since the beginning when I would unsuccessfully stalk The Performers (The original K2 Demonstration Team) on Baldy in Sun Valley.<br><br>Certainly understand that it is a temporary campaign and will disappear in 2 weeks with the launch of their new website.<br><br>My point is that there is a spectrum - if they automatically triggered an App to covertly "Like" them, there is no question that would be evil. If the site redirected to some unanticipated spammy site? Again no question about it being evil.<br><br>On the other extreme, if they had a campaign that pitched, "Exclusive Sneak Preview of our 2010 Skis ONLY for our Facebook Fans", I doubt anyone would think twice about a clever Fan-bait campaign.<br><br>The question is if having the web page only navigate to a landing page with the creative prominently channeling visitors to Like the site to see the ski lineup. I say that falls somewhere in the middle - not evil, but not angelic either.<br><br>As a long time K2 fan who likes and trusts the brand, I give personally them the benefit of the doubt and call it an aggressive bait-heavy campaign.<br><br>If it was not such a trusted brand, I'm not sure people would come to the same conclusion. Apple could run the campaign with legions of fans to defend their actions, but could BP or Ryanair get away with the same execution without being widely chastised?<br><br>An interesting thought - it seems that trust may be the differentiator whether an activity is deemed good or evil, not necessarily the intent or the outcome. Welcome to the politics of social media. Ahab, you make some fine points. Truth be told, I have been a huge K2 fan since the beginning when I would unsuccessfully stalk The Performers (The original K2 Demonstration Team) on Baldy in Sun Valley.

Certainly understand that it is a temporary campaign and will disappear in 2 weeks with the launch of their new website.

My point is that there is a spectrum – if they automatically triggered an App to covertly “Like” them, there is no question that would be evil. If the site redirected to some unanticipated spammy site? Again no question about it being evil.

On the other extreme, if they had a campaign that pitched, “Exclusive Sneak Preview of our 2010 Skis ONLY for our Facebook Fans”, I doubt anyone would think twice about a clever Fan-bait campaign.

The question is if having the web page only navigate to a landing page with the creative prominently channeling visitors to Like the site to see the ski lineup. I say that falls somewhere in the middle – not evil, but not angelic either.

As a long time K2 fan who likes and trusts the brand, I give personally them the benefit of the doubt and call it an aggressive bait-heavy campaign.

If it was not such a trusted brand, I'm not sure people would come to the same conclusion. Apple could run the campaign with legions of fans to defend their actions, but could BP or Ryanair get away with the same execution without being widely chastised?

An interesting thought – it seems that trust may be the differentiator whether an activity is deemed good or evil, not necessarily the intent or the outcome. Welcome to the politics of social media.

]]> By: Captain Ahab http://www.rockcheetah.com/blog/polls/facebook-like-button-click-website-access-evil/#comment-312 Captain Ahab Tue, 27 Jul 2010 01:21:59 +0000 #comment-312 I think brands are clamoring to build a fan base on Facebook, and this perhaps is one of the most compelling creative executions I have seen yet to get more fans: "like us, and we will give you an exclusive sneak preview of our products." Keep in mind that this campaign (it is a campaign, after all, to build up their fan base) will be short-lived, two weeks is all. It's really simple, if you don't want to like their page, then wait two weeks and see the same products on their website, when they pull the redirect down. I think brands are clamoring to build a fan base on Facebook, and this perhaps is one of the most compelling creative executions I have seen yet to get more fans: “like us, and we will give you an exclusive sneak preview of our products.” Keep in mind that this campaign (it is a campaign, after all, to build up their fan base) will be short-lived, two weeks is all. It's really simple, if you don't want to like their page, then wait two weeks and see the same products on their website, when they pull the redirect down.

]]> By: K2′s Wild Wild West Facebook Stunt | scurvypirates http://www.rockcheetah.com/blog/polls/facebook-like-button-click-website-access-evil/#comment-314 K2′s Wild Wild West Facebook Stunt | scurvypirates Mon, 26 Jul 2010 21:55:24 +0000 #comment-314 [...] Is a Facebook Like Button Click for Website Access Evil? [...] [...] Is a Facebook Like Button Click for Website Access Evil? [...]

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