September 30, 2009A parable of two men sharing a hospital room provides a foundation for considering the true spirit of hospitality and how the sharing of experiences through effective communication can create inspiration. For hotels, resorts, attractions, destinations and other travel suppliers, it is extremely important to provide a quality experience that meets or exceeds the customer’s expectations. With the growth of social networks, effective communication that is authentic and personal has the ability to inspire travel. To succeed, travel companies need to focus more on the “social” and less on the “media.” As opposed to communicating with customers solely to attain short-term sales, the goal should be to improve travel experiences and enrich the lives of their customers to establish true engagement. This approach helps grow a community that can inspire others to travel and enhance the cycle.
August 12, 2009It is no wonder that people tend to experience so much difficulty when traveling. The word travel is derived from the French word travail, but travail in turn originated from a Latin word that described a torture device. It seems that the originators of our language were trying to warn us about the challenges associated with travel. Creating a word synonymous with torture might be considered a hint. Perhaps this perspective will allow people to enjoy travel more by understanding that by nature, travel could always be a lot worse.
