What happens in Vegas, stays in Vegas… and on Twitter, and on Facebook Fan pages… forever.
This week’s poll attempts to identify the Las Vegas casino hotel that does the best job with social media. Las Vegas is always on the cutting edge of new trends in hospitality and entertainment, and it is no different in social media. A number of properties are constantly experimenting with a wide variety of strategies and promotions to engage, remain relevant and deepen relationships with their players and hotel guests.
Counting the number of Twitter Followers or Facebook Fans is not a valid measure of quality, or even true popularity, as neither metric accurately tracks the degree of engagement with the community. The results of this poll will reflect the “Socularity” of the casino hotel that respondents feel are most effective in engaging their communities through social media.
Below is a list of Las Vegas casino hotels (plus a small number of non-gaming properties and one brand with dedicated Twitter accounts) that are engaged in social media. If you are interested in following these properties, I have created a Twitter list: lvcasinos for the 48 properties with Twitter accounts.
Remember, as you only have one vote, only one property may be selected, so which casino hotel does the best job with social media overall?
By floating the Wynn Resorts Macau IPO on the Hong Kong Stock Market, Steve Wynn hopes to become more tightly integrated with the Chinese gaming and financial communities. The Financial Times reports that the offering makes Wynn Resorts the first American-based company to establish a presence on the Hong Kong Stock Exchange. This strategy helps Wynn not only become more successful with the Chinese market in Macau over the near term, but in Las Vegas over the long term.
Wynn Macau's $1.5 Billion IPO is scheduled for October 9 on the Hong Kong Stock Exchange
Steve Wynn has always understood the relationship between product, operations, marketing and financing. He used these skills to redefine the Las Vegas Strip 20 years ago and is now positioning Wynn Resorts for success over the next 20 years by embracing Chinese financial markets with the Wynn Macau IPO. After making the gaming experience look a lot more like an entertainment experience, Wynn clearly understands that the bottom line depends on gambling and is working hard to make certain his casino company is properly positioned in what is now the world’s largest gambling market.
Wynn’s timing could not have been better, with the IPO taking place just as the Macau gaming market again shows signs of life after a deep decline resulting from the global financial crisis. CLSA Hong Kong gaming analyst Aaron Fischer projects future growth rates for Macau gambling revenues in the low teens for the 2010 to 2012 period. Additionally, it is rumored that visa restrictions for mainland Chinese visitors may be easing, providing Wynn with valuable exposure to a growing clientele with huge upside potential. continue reading →
