Here’s my presentation on “Marketing Your Hotel or Resort in a Web 2.0 World” from the Hospitality Financial & Technology Professionals (HFTP) Annual Convention & Tradeshow, held at Green Valley Ranch in Las Vegas. With a 75 minute time slot and about 7.5 days of potential content, the attendees got an opportunity to sip from the fire hose of marketing strategy and web technology.
photo credit: pipeappleAn ever growing list of new Web 2.0 sites and technologies distract the Hotelier trying to focus on profitably filling rooms.
Due to the time constraints, there was not much opportunity to discuss the critical need for alignment between online and offline marketing tactics. The full presentation is embedded below, but for those who are not flash-enabled (hey mobile browser developers, let’s follow Skyfire’s lead & get this done, shall we?) here are some of the highlights:
One key takeaway was straightforward – to be successful, marketing strategy must drive technology and channel decisions. Hoteliers need to avoid getting caught in the slipstream of the rush to use the latest and hottest tools. This does not mean new tools should not be considered or used; just that the marketing strategy and technology tool must work together to provide a specific guest benefit. continue reading →
