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What a Skull Fracture Can Teach Us About Social Media

March 6, 2010

The travel industry can create intensely personal and life changing experiences, but travel companies are still working to communicate with travelers in a more personalized and relevant manner. Social networking literally changes the rules of engagement. During times of crisis, social networks gain importance to support for personal relationships while brand relationships may be disregarded. Social media and social networking are constants – engagement is now variable. Travel organizations must now consider the value of a consumer’s social network and level of engagement into their lifetime customer value. With increased interactivity, brand relationships are becoming more like personal relationships. Emotional connections may take time to develop, require significant resources to maintain and turn ugly if mutual trust is violated.

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Best TV / Video Ads of the “Naughties” (2000 – 2009)

December 18, 2009

While reviewing the best travel TV and online video advertising of the past decade, it was decided that there was a considerable gap between the best of the travel industry and the best of other industries. As a result, it was decided to select the best single advertising spot and campaign and to provide them as examples for the travel industry to consider. Both ads are marketing what can best be described as commodity products, but they are both marketed creatively and intelligently. If this can be accomplished for generic consumer products, it should be a comparatively easier task for travel. The best television / video ads of the decade were the Stratos Soccer Kid (individual spot) and the Dove Campaign for Real Beauty (campaign.)

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My Twitter Digest for the Past Week 2009-12-14

December 14, 2009

Highlights include a packed week of travel and digital media conferences. Search Engine Strategies Chicago leaves no topic uncovered – ranging from the future of search to the impact of mobile, personalization and social media and how pay per click and organic search will be changed forever – Wish I could have attended all the concurrent sessions; HEDNA meets in Las Vegas and thankfully Henry Hartesveldt provides some Twitter updates; USTOA meets in Banff and talks about crowdsourcing crisis management best practices; LeWeb talks everything digital in Europe – and generously posts videos. Finally Jeremiah Owyang concludes that real time is not fast enough and apps are now becoming future oriented, plus Farelogix launches its SPRK booking platform.

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My Twitter Digest for the Past Week 2009-12-07

December 7, 2009

Summary of RobertKCole’s Twitter postings for the period ending midday November 30. Highlights include: Philip Wolf recapping his thoughts on the PhoCusWright conference; ReadWriteWeb Produces several Top 10 Lists; US Government gets High Speed Rail rolling and leverages social media; The US hotel industry has a very bad performance week in Occupancy, ADR & RevPAR; DARPA celebrates the anniversary of the Internet and studies the crowdsourcing for finding 10 red weather balloons; Las Vegas City Center developemnt opens as Dubai development stalls.

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My Twitter Digest for the Past Week 2009-11-30

November 30, 2009

Summary of RobertKCole’s Twitter postings for the period ending midday November 30. Highlights include: A storied week for women on the web – A vindictive individual decides to trash Stacy Small (aka @EliteTravelGal on Twitter) by adding seven bogus comments under three different fictional names to my blog post on the Future of Travel Agents; Women travel bloggers announce annual Passports with Purpose goal is to build a school in Cambodia; And PinkFriday.org raises lots of money selling donated goods with 100% of proceeds going to Susan G. Komen breast cancer research; Plus, Four Seasons proves it clearlyunderstands how social media can improve a destination experience.

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My Twitter Digest for the Past Week 2009-11-23

November 23, 2009

Summary of RobertKCole’s Twitter postings for the period ending midday November 23. Highlights include: The PhoCusWright conference and Travel Innovation Summit – Live tweeting from the Blogger town hall and Lodging recovery workshops; Facebook on its way to 1 billion users; indications the recession may have a lasting impression on consumers and travel.

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My Twitter Digest for the Past Week 2009-11-16

November 16, 2009

Summary of RobertKCole’s Twitter postings for the period ending midday November 16. Highlights include: Retweets from a good hotel panel at the Pubcon Search Marketing Conference and Travel Blog Camp at World Travel Market; some angel investor insights; InterContinental and Design Hotels websites that provide some great examples of hotels inspiring travel using video; , and some Twitter Lists, Twubs and other techniques to follow the PhoCusWright conference.

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My Twitter Digest for the Past Week 2009-11-09

November 9, 2009

Summary of RobertKCole’s Twitter postings for the period ending midday November 9. Highlights include: good news from the USTA that the travel industry will add 90,000 jobs in 2010; hotels & hotel groups doing a good job on twitter; the Oasis of the Seas uses social media in creative relevant ways; Some live tweeting from David Atkins HSMAI webinar on social media, and a tweet burst for Stephen Joyce on the mess that surrounds hotel room tax.

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My Twitter Digest for the Past Week 2009-11-02

November 2, 2009

Summary of RobertKCole’s Tweets for the period ending midday November 2. Highlights include: further insights into the Expedia / Choice Hotels contract negotiation breakdown; a new location-location-location for the travel industry; the parallel CASMA, Forrester and US Travel Association conferences: CASMA & USTA showing the hype ridden & statistically challenged Social Media Revolution video – an example of social media at its worst; and Joe Buehler calling the current state of online travel planning a “click-o-rama.”

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My Twitter Digest for the Past Week 2009-10-26

October 26, 2009

Summary of RobertKCole’s Tweets for the period ending midday October 26. Highlights include live tweeting from the Travel Weekly Virtual Leisure Summit, a little bit of good news for US Hotel performance, but bad news on oil prices, Augie Ray succeeding Jeremiah Owyang at Forrester Research, Twitter Lists launch, and some great suggestions for travel brands interested in social media from the Web in Travel conference.

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