The United States Federal Trade Commission (FTC) took a much needed positive step forward by introducing guidelines designed to differentiate between legitimate personal opinions and sponsored commercial endorsements made through social media. Individuals blogging or posting product reviews are now required, under threat of fines up to $11,000 per post, to disclose any material connections between themselves and the companies selling the products they are reviewing. This will improve the accuracy and reliability of hotel reviews and help eliminate unethical practices designed to artificially improve travel industry product rankings.
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