Donate to Massive Good

Posts tagged as:

social media

What a Skull Fracture Can Teach Us About Social Media

March 6, 2010

The travel industry can create intensely personal and life changing experiences, but travel companies are still working to communicate with travelers in a more personalized and relevant manner. Social networking literally changes the rules of engagement. During times of crisis, social networks gain importance to support for personal relationships while brand relationships may be disregarded. Social media and social networking are constants – engagement is now variable. Travel organizations must now consider the value of a consumer’s social network and level of engagement into their lifetime customer value. With increased interactivity, brand relationships are becoming more like personal relationships. Emotional connections may take time to develop, require significant resources to maintain and turn ugly if mutual trust is violated.

Read the full article →

My Twitter Digest for the Past Week 2009-12-14

December 14, 2009

Highlights include a packed week of travel and digital media conferences. Search Engine Strategies Chicago leaves no topic uncovered – ranging from the future of search to the impact of mobile, personalization and social media and how pay per click and organic search will be changed forever – Wish I could have attended all the concurrent sessions; HEDNA meets in Las Vegas and thankfully Henry Hartesveldt provides some Twitter updates; USTOA meets in Banff and talks about crowdsourcing crisis management best practices; LeWeb talks everything digital in Europe – and generously posts videos. Finally Jeremiah Owyang concludes that real time is not fast enough and apps are now becoming future oriented, plus Farelogix launches its SPRK booking platform.

Read the full article →

My Twitter Digest for the Past Week 2009-12-07

December 7, 2009

Summary of RobertKCole’s Twitter postings for the period ending midday November 30. Highlights include: Philip Wolf recapping his thoughts on the PhoCusWright conference; ReadWriteWeb Produces several Top 10 Lists; US Government gets High Speed Rail rolling and leverages social media; The US hotel industry has a very bad performance week in Occupancy, ADR & RevPAR; DARPA celebrates the anniversary of the Internet and studies the crowdsourcing for finding 10 red weather balloons; Las Vegas City Center developemnt opens as Dubai development stalls.

Read the full article →

My Twitter Digest for the Past Week 2009-11-30

November 30, 2009

Summary of RobertKCole’s Twitter postings for the period ending midday November 30. Highlights include: A storied week for women on the web – A vindictive individual decides to trash Stacy Small (aka @EliteTravelGal on Twitter) by adding seven bogus comments under three different fictional names to my blog post on the Future of Travel Agents; Women travel bloggers announce annual Passports with Purpose goal is to build a school in Cambodia; And PinkFriday.org raises lots of money selling donated goods with 100% of proceeds going to Susan G. Komen breast cancer research; Plus, Four Seasons proves it clearlyunderstands how social media can improve a destination experience.

Read the full article →

My Twitter Digest for the Past Week 2009-11-23

November 23, 2009

Summary of RobertKCole’s Twitter postings for the period ending midday November 23. Highlights include: The PhoCusWright conference and Travel Innovation Summit – Live tweeting from the Blogger town hall and Lodging recovery workshops; Facebook on its way to 1 billion users; indications the recession may have a lasting impression on consumers and travel.

Read the full article →

My Twitter Digest for the Past Week 2009-11-09

November 9, 2009

Summary of RobertKCole’s Twitter postings for the period ending midday November 9. Highlights include: good news from the USTA that the travel industry will add 90,000 jobs in 2010; hotels & hotel groups doing a good job on twitter; the Oasis of the Seas uses social media in creative relevant ways; Some live tweeting from David Atkins HSMAI webinar on social media, and a tweet burst for Stephen Joyce on the mess that surrounds hotel room tax.

Read the full article →

My Twitter Digest for the Past Week 2009-11-02

November 2, 2009

Summary of RobertKCole’s Tweets for the period ending midday November 2. Highlights include: further insights into the Expedia / Choice Hotels contract negotiation breakdown; a new location-location-location for the travel industry; the parallel CASMA, Forrester and US Travel Association conferences: CASMA & USTA showing the hype ridden & statistically challenged Social Media Revolution video – an example of social media at its worst; and Joe Buehler calling the current state of online travel planning a “click-o-rama.”

Read the full article →

A New “Location, Location, Location” for the Hotel Industry

October 27, 2009

The modern hotel industry, revolutionized by E. M. Statler, was founded on the concept of location, location, location serving as the basis of fame and differentiation. In the future, “location, location, location” will again be the hallmark of the industry leader – this time, with three new types of virtual locations. Search Engine ranking, Social Media reputation and Location Based Promotion effectiveness will dictate who are the respective winners and losers in the arena of hospitality marketing.

Read the full article →

My Twitter Digest for the Past Week 2009-10-26

October 26, 2009

Summary of RobertKCole’s Tweets for the period ending midday October 26. Highlights include live tweeting from the Travel Weekly Virtual Leisure Summit, a little bit of good news for US Hotel performance, but bad news on oil prices, Augie Ray succeeding Jeremiah Owyang at Forrester Research, Twitter Lists launch, and some great suggestions for travel brands interested in social media from the Web in Travel conference.

Read the full article →

Weekly Twitter Digest for 2009-10-12

October 12, 2009

Summary of RobertKCole’s Tweets for the period ending midday October 12. Highlights include Advertising Age and Forrester hinting that big changes are required for marketing, YouTube’s Content ID confirms authenticity & monetizes media distribution, US Hotel performance & Sabre stats don’t look too good, and RobertKCole makes the list of Travel Twitterers to follow.

Read the full article →

← Previous Entries